INFOGRAPHIC: How Moms Spend Time Online - “Moms are at the center of their family’s life offline, so it’s little surprise that they’re also at the center of many of the biggest trends online as well,” according to Nielsen.
A recent Nielsen infographic details “The Digital Lives of American Moms.” Some of the statistics I found especially intriguing include:
- Half of all moms actively participate in social media via mobile devices, compared to 37 percent of the general population.
- Nearly one in three bloggers are moms.
- Moms are 38 percent more likely to become a fan of or follow a brand online.