Another great idea from our CANADIAN colleagues.  Amazing way to brand in the hand and stay current with social media.  Thanks springwise: In the UAE, coffee chain’s cup sleeve is printed with the hour’s top headline If advertising can be emblazoned on napkins, office coffee cups and beer-bottle tags, then why not the ubiquitous coffee-cup sleeve? That, indeed, is precisely the chosen medium in a new campaign developed recently by Y&R Dubai for Gulf News. READ MORE…

Another great idea from our CANADIAN colleagues.  Amazing way to brand in the hand and stay current with social media.  Thanks springwise:

In the UAE, coffee chain’s cup sleeve is printed with the hour’s top headline

If advertising can be emblazoned on napkins, office coffee cups and beer-bottle tags, then why not the ubiquitous coffee-cup sleeve? That, indeed, is precisely the chosen medium in a new campaign developed recently by Y&R Dubai for Gulf News. READ MORE…